Bij Kiki provided an identity brainstorm for the Mooze team, to define the brand’s forthcoming proposition and positioning.

In our tailor-made sessions we use a Photosort method. Questions such as 'who are we', 'what do we look like', 'who is our customer' and 'where do we fit in' were answered.
In addition to an extensive report of this inspiring day, Bij Kiki made an Identity Book 'Meet Mooze' with the most important characteristics of the Mooze brand. With these creative recommendations Mooze was ready to get started!

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